The same question fascinates pierluigi serraino an italian american architect practising in san francisco whose book the creative architect inside the great midcentury personality study has refocused attention on that now almost forgotten uc berkeley study the 1950s studys research findings and conclusions about creativity will still strike a chord today just as they did when they were first released from 1959 onwards to an attentive american public drawn by the many big names involved. Very insightful book on aspects of the creative personality using the test results of the mackinnon study of architects as it turns out most creative people are a lot like architects creative people want to arrive at a beautiful solution to the problem that concerns them. The same question fascinates pierluigi serraino an italian american architect practising in san francisco whose book the creative architect inside the great midcentury personality study has refocused attention on that now almost forgotten uc berkeley study the 1950s studys research findings and conclusions about creativity will still strike a chord today just as they did when they were first released from 1959 onwards to an attentive american public drawn by the many big names involved. The creative architect inside the great mid century personality study the creative architect inside the great midcentury personality study pierluigi serraino the monacelli press 4500. The creative architect inside the great midcentury personality study to the university of californias institute of personality assessment and research for a study that attempted to gauge