This item the branded mind what neuroscience really tells us about the puzzle of the brain and the brand by erik du plessis hardcover 2842 available to ship in 1 2 days ships from and sold by amazoncom. The branded mind what neuroscience really tells us about the puzzle of the brain and the brand du plessis erik 9780749461256 books amazonca. The branded mind what neuroscience really tells us about the puzzle of the brain and the brand written by erik du plessis 2011 edition publisher kogan page hardcover du plessis erik books amazonca. Investigating developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand building strategies the branded mind is based on exclusive research by millward brown one of the worlds top market research companies this unique and insightful book covers everything from the nature of feelings emotions and moods to consumer behaviour decision making and market segmentation and how to use these insights to the benefit of your brand. Download citation on jan 1 2011 jane leighton and others published the branded mind what neuroscience really tells us about the puzzle of the brain and the brand erik du plessis find