Buy mobile marketing how mobile technology is revolutionizing marketing communications and advertising 1 by daniel rowles isbn 9780749469382 from amazons book store everyday low prices and free delivery on eligible orders. Despite the mobile phone existing for what seems like an eternity and for many younger people they know no difference the whole world of marketing advertising and promotional activity by mobile technologies is still evolving and is far from a mature environment. Mobile marketing how mobile technology is revolutionizing marketing communications and advertising rowles daniel 9780749469382 amazoncom books 11 used from 1300. Mobile marketing how mobile technology is revolutionizing marketing communications and advertising author daniel rowles edition 2 publisher kogan page publishers 2017 isbn 0749479809. Mobile marketing how mobile technology is revolutionizing marketing communications and advertising daniel rowles mobile marketing is a clear practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time it demystifies the vast spectrum of tools and