Leading digital provides comprehensive fact based insights into how multinational companies can leverage digital technology to transform their businesses performance in this book the authors provide not only the inspiration but also the practical guidance required for ceos to successfully navigate this complex transformation. Leading digital turning technology into business transformation by george westerman didier the problem is that most accounts of digital in business focus on silicon valley stars and tech start ups they illuminate the principles and practices that lead to successful digital transformation based on a study of more than four hundred . Leading digital turning technology into business transformation george westerman didier bonnet andrew mcafee harvard business press 2014 business economics 292 pages. An executive summary of the classic leading digital turning technology into business transformation by george westerman didier bonnet and andrew mcaffee the shifts in technology are massive and all are enablers for a revolution impacting business right now digital transformation needs us all to think seriously about how we can become a . Leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement internal processes optimization the books lists some random examples of companies that according to the authors are digital masters companies leading both in digital capabilities and leadership
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